To Go Tote- Kouni Hadga

I saw this scene on a road in northern Morocco, in the mountains. I didn’t have time to take a photo. Everything happened too fast. What stayed with me was the contrast: this woman looked almost tiny compared to what she was carrying, walking forward alone, without hesitation. Later on, I redrew exactly what I had seen, from memory.

Kouni Hadga was born from that image. A simple moment, yet deeply powerful,  a tribute to the women we cross paths with and never forget. Kouni Hadga embodies the Moroccan women we often pass by without truly seeing.

Standing strong, grounded, with an honest smile despite the weight she carries on her back. She moves forward, loaded with bundles of straw, but also with stories, courage, and resourcefulness.

She represents the women who work endlessly, who find solutions every day, who hold their homes, their land, and their lives together with quiet strength.

Kouni Hadga is not a distant hero : she is real, rooted in everyday life, in simple gestures, in daily effort.

Through her, this is a tribute to rural Moroccan women: their resilience, their practical intelligence, their silent dignity that commands respect.

She reminds us that true wealth often lies in working hands and in smiles that endure.

Details:

•  Thick cotton canvas
•  Durable tote bag designed for everyday use
•  Printed interior pocket
•  Dimensions: 40 × 35 cm
•  Depth: 8 cm
•  100% cotton
•  Made in Morocco

Tote Bag Care: 

• Hand-wash cold inside out
• Hang-dry to prevent shrinkage
• Cool Iron inside-out. DO NOT IRON ON THE PRINT.