{"title":"Atlas Collection","description":"\u003cp\u003eThe Atlas Collection is a celebration of the encounters and stories of the people living in the Moroccan mountains. Each piece embodies the faces and narratives of those met amidst these majestic landscapes. Inspired by their daily lives and deep connection to their surroundings, this collection captures the essence of traditions and the authenticity of these encounters. The creations reflect patterns and colors that evoke the unique beauty of the mountains while honoring the living heritage of the region. Each piece carries the emotions and stories of these moments, offering an intimate connection to Morocco’s vibrant culture.\u003c\/p\u003e","products":[{"product_id":"gnawi","title":"Gnawi - Atlas Collection","description":"\u003cp\u003eRecognisable by his vibrant garments, his guembri held close to the body, and a deep, steady rhythm that settles in before you even realise where it comes from. A sound rooted in the earth, resonating through the chest.\u003c\/p\u003e\n\u003cp\u003eBorn from Africa and shaped within Morocco, \u003cem\u003eGnawa\u003c\/em\u003e culture has been passed down through generations. It accompanies nights of trance, moments of healing, and gatherings where music becomes a language of its own. A bridge between the visible and the invisible, between body and spirit.\u003c\/p\u003e\n\u003cp\u003eFor many Moroccans, the \u003cem\u003eGnawi\u003c\/em\u003e is part of everyday life: childhood memories, celebrations, narrow streets, late-night rituals. Never staged. Simply present. Essential.\u003c\/p\u003e\n\u003cp\u003eThis design pays tribute to a central figure of Moroccan culture. To a man who plays to transmit. To a music that heals, gathers, and remembers.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e•Format A5 (14.81 x 21.01 cm).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Sand lamination \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Sheet 80g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•N° 156 Pages \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Hard Cover Notebook\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMade in Morocco\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"ethnik","offers":[{"title":"Dotted Pages","offer_id":41156103864507,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true},{"title":"Plain Pages","offer_id":41156103897275,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8000\/9403\/files\/gnawi_a96090dc-3f74-4fa1-a7fd-ea5a829819fc-283113.jpg?v=1769719764"},{"product_id":"les-draris","title":"Les Draris- Atlas Collection","description":"\u003cp\u003eThere are three of them.\u003cbr\u003eAlways together.\u003c\/p\u003e\n\u003cp\u003eBetween improvised games, unspoken challenges, and shared silences, the draris grow up through connection. A bond formed early:  in the street, in the neighbourhood, in childhood.\u003c\/p\u003e\n\u003cp\u003eThey carry the raw energy of boys from the bled. A spontaneous strength, sometimes clumsy, often generous. Growing up in the city doesn’t erase their roots, their attachment to childhood, to the group, to what truly shapes them.\u003c\/p\u003e\n\u003cp\u003eNothing is ever completely light.\u003cbr\u003eEverything is felt deeply.\u003c\/p\u003e\n\u003cp\u003eThey want to be strong, to stand their ground, to protect those around them. Behind the postures, there is emotion, loyalty, and the need to belong.\u003c\/p\u003e\n\u003cp\u003eThis design pays tribute to those boys.\u003cbr\u003eTo friendship as a refuge.\u003cbr\u003eTo childhood as a foundation.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• Hard Cover Notebook\u003cbr\u003e•Format A5 (14.81 x 21.01 cm).\u003cbr\u003e•Sand lamination \u003cbr\u003e•Sheet 80g\u003cbr\u003e•N° 156 Pages \u003cbr\u003e\u003cbr\u003eMade in Morocco\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ethnik","offers":[{"title":"Dotted Pages","offer_id":41156124573883,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true},{"title":"Plain Pages","offer_id":41156124606651,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8000\/9403\/files\/3mous_32dd6d1f-c0a8-4127-961f-79a806eefba8-463047.jpg?v=1769719802"},{"product_id":"taxi","title":"Taxi- Atlas Collection","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn the mountains, the taxi \u003c\/span\u003e\u003cspan class=\"s1\"\u003emoves at its own pace, steady on its feet, used to narrow paths and steep slopes. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eThey call it a taxi because it’s useful. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eIt carries groceries, firewood, sometimes a tired child, sometimes an old man who knows every turn of the trail. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eIt’s there every day. In the cold, in the rain, under the heat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIt knows the mountain better than anyone. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eIt knows where to place its hoof, when to slow down, when to stop. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eFor many Moroccans, this taxi brings back a childhood, a village, a familiar path. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFor those discovering Morocco, it tells another story of movement, slower, closer to the ground, more human. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eGenerous, resilient, discreet, the mountain taxi doesn’t try to impress. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eIt simply does what it has always done: move forward, carry, accompany. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eAnd without making a sound, it becomes part of the landscape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e•Hard Cover Notebook\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Format A5 (14.81 x 21.01 cm).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Sand lamination \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Sheet 80g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•N° 156 Pages \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMade in Morocco\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ethnik","offers":[{"title":"dotted pages","offer_id":41156135354555,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true},{"title":"blank pages","offer_id":41156135387323,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8000\/9403\/files\/taxiface_75a60743-0f12-4100-b514-b4ec33d9e45b-494327.jpg?v=1769719825"},{"product_id":"dahka","title":"Dahka- Atlas Collection","description":"\u003cp\u003eDahka is the laughter that comes before words.\u003cbr\u003eThe kind that brings ease, connection, and warmth.\u003c\/p\u003e\n\u003cp\u003eAmong women, she creates a space where everything feels lighter. Conversations flow, laughter rises, and understanding happens without explanation. Days stretch between shared stories, knowing looks, and bursts of laughter that warm more than the sun.\u003c\/p\u003e\n\u003cp\u003eShe is intelligent without showing it, funny without trying. Grounded, yet never cold. With her, strength lives in softness, and lightness becomes a quiet form of resilience.\u003c\/p\u003e\n\u003cp\u003eDahka embodies that precious feminine warmth.\u003cbr\u003eThe kind that connects.\u003cbr\u003eThat reassures.\u003cbr\u003eThat holds things together.\u003c\/p\u003e\n\u003cp\u003eThis design pays tribute to moments shared between women.\u003cbr\u003eTo laughter that heals.\u003cbr\u003eTo simple, sincere, contagious joy.\u003c\/p\u003e\n\u003cp\u003eA notebook as a pause in time.\u003cbr\u003eTo write, to laugh, to remember.\u003cbr\u003eTogether.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e•Hard Cover Notebook\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Format A5 (14.81 x 21.01 cm).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Sand lamination \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Sheet 80g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•N° 156 Pages \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMade in Morocco\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"ethnik","offers":[{"title":"Dotted Pages","offer_id":41156095213755,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true},{"title":"Plain Pages","offer_id":41156095246523,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8000\/9403\/files\/DAHKA_a21bf204-3a02-461d-8b38-95baa74675ff-252118.jpg?v=1769719841"},{"product_id":"atlassi","title":"Atlassi- Atlas Collection","description":"\u003cp\u003eIn the Moroccan Atlas, the mountains shape men as much as they are shaped by them.\u003cbr\u003eYou learn to endure, to observe, to work with what you have.\u003c\/p\u003e\n\u003cp\u003eThe \u003cem\u003eAtlassi \u003c\/em\u003eis the one who rises early, who knows every path, every stone.\u003cbr\u003eThe one you can rely on.\u003cbr\u003eQuiet, but strong.\u003c\/p\u003e\n\u003cp\u003eHis smile is there to tells a story of effort, work, and responsibilities taken on from a young age. A simple, grounded life, where you learn to move forward without complaint.\u003c\/p\u003e\n\u003cp\u003eA notebook inspired by this quiet strength, born in the heights of the Atlas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDetails: \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e•Hard Cover Notebook \u003cbr\u003e•Format A5 (14.81 x 21.01 cm).\u003cbr\u003e•Sand lamination \u003cbr\u003e•Sheet 80g\u003cbr\u003e•N° 156 Pages\u003c\/p\u003e\n\u003cp\u003eMade in Morocco\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ethnik","offers":[{"title":"Dotted Pages","offer_id":41156068147387,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true},{"title":"Plain Pages","offer_id":41156068180155,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8000\/9403\/files\/Sans-titre-6-457888.jpg?v=1769719870"},{"product_id":"la-muse","title":"La Muse- Atlas Collection","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFatima lives in Tahanaout. She raises her cows, runs her daily life, makes decisions, and moves forward on her own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eHer independence is lived. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eShe represents women who hold everything together without needing a title. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eWomen who organize, work, create, and build in their own way. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eWomen you find in Morocco and everywhere else, in villages as well as cities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFatima embodies the energy \u003cem\u003eethnik\u003c\/em\u003e stands for: \u003c\/span\u003e\u003cspan class=\"s1\"\u003etaking ownership, acting, building, quietly but with conviction. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eThat’s why she is the muse, my muse. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eBecause every woman can see herself in her.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormat A5 (14.81 x 21.01 cm).\u003c\/li\u003e\n\u003cli\u003eHard Cover Notebook\u003c\/li\u003e\n\u003cli\u003eSand lamination \u003c\/li\u003e\n\u003cli\u003eSheet 80g\u003c\/li\u003e\n\u003cli\u003eN° 156 Pages\u003c\/li\u003e\n\u003cli\u003eMade in Morocco\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ethnik","offers":[{"title":"Dotted Pages","offer_id":41156813652155,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true},{"title":"Plain Pages","offer_id":41156813684923,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8000\/9403\/files\/lamuse-423501.jpg?v=1769719882"},{"product_id":"berger-1","title":"Le Fessi- Atlas Collection","description":"\u003cp\u003eHe carries the city on his head.\u003cbr\u003eAnd history with it.\u003c\/p\u003e\n\u003cp\u003eThe Fessi is instantly recognisable by his red tarbouche, a direct heritage of Fez, a city of knowledge, craftsmanship, and tradition. A symbol of quiet elegance, passed down from one generation to the next.\u003c\/p\u003e\n\u003cp\u003eHe embodies restraint. A composed way of being, where every gesture is measured. Neither showy nor withdrawn, he moves forward with dignity, grounded in his values.\u003c\/p\u003e\n\u003cp\u003eThe tarbouche is not an accessory.\u003cbr\u003eIt is continuity.\u003cbr\u003eA link between past and present.\u003c\/p\u003e\n\u003cp\u003eThrough him, wisdom and modernity coexist. Tradition does not freeze — it adapts, it is worn, it is lived. The Fessi is its quiet proof.\u003c\/p\u003e\n\u003cp\u003eThis design pays tribute to men like him.\u003cbr\u003eGuardians of an urban heritage.\u003cbr\u003eCarriers of timeless elegance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e•Hard Cover Notebook\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Format A5 (14.81 x 21.01 cm).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Sand lamination \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•Sheet 80g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e•N° 156 Pages \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMade in Morocco\u003c\/span\u003e\u003c\/p\u003e","brand":"ethnik","offers":[{"title":"Dotted Pages","offer_id":41170957107387,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true},{"title":"Plain Pages","offer_id":41170957140155,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8000\/9403\/files\/Sans-titre-10-935330.jpg?v=1769720050"},{"product_id":"wili-wili-1","title":"Wili Wili- Atlas Collection","description":"\u003cp\u003e\u003cem\u003eWili-wili,\u003c\/em\u003e\u003cb\u003e \u003c\/b\u003ethat precise moment when you don’t quite know\u003cbr\u003ewhether to laugh, hide… or look straight into someone’s eyes.\u003c\/p\u003e\n\u003cp\u003eAn expression we’ve all heard at least once.\u003cbr\u003eSaid with a half-smile, a lingering accent,\u003cbr\u003eand that awkward little pause that says everything.\u003c\/p\u003e\n\u003cp\u003eWili-wili is modesty overflowing.\u003cbr\u003eShyness playing hide-and-seek with desire.\u003c\/p\u003e\n\u003cp\u003eWe cover our mouth, our nose, sometimes our whole face as if it could calm what’s stirring inside.\u003c\/p\u003e\n\u003cp\u003eBut the eyes always speak.\u003cbr\u003eThey give us away.\u003cbr\u003eThey laugh.\u003cbr\u003eThey tease.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cem\u003eDetails:\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e•Hard Cover Notebook \u003cbr\u003e•Format A5 (14.81 x 21.01 cm).\u003cbr\u003e•Sand lamination \u003cbr\u003e•Sheet 80g\u003cbr\u003e•N° 156 Pages\u003c\/p\u003e\n\u003cp\u003eMade in Morocco\u003c\/p\u003e","brand":"ethnik","offers":[{"title":"dotted pages","offer_id":43773265576123,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true},{"title":"blank pages","offer_id":43773265608891,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8000\/9403\/files\/Wili-Wili_Notebook_Atlas_collection.jpg?v=1769806653"},{"product_id":"artisan-1","title":"Artisan - Atlas Collection","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn Morocco, the artisan stands at the heart of our heritage. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eYou find them in the medinas, the workshops, and the homes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eTheir savoir-faire is passed on from an early age, often within the family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThey learn by observing, repeating, and taking the time to understand both the material and the right gesture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe artisan works with rigor. T\u003c\/span\u003e\u003cspan class=\"s1\"\u003ehey do not seek effect or signature. They seek accuracy, strength, and durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThrough their work, they preserve techniques, forms, and practices that are essential to Moroccan identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThey play a vital role in passing on our culture and heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAt \u003cem\u003eethnik\u003c\/em\u003e, the artisan is considered an artist. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eHonoring their work, respecting their craftsmanship, and showcasing their savoir-faire are fundamental values of the brand. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eEach creation reflects this commitment to recognizing the importance of the artisan, both in our history and in our present.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eDetails: \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e•Hard Cover Notebook \u003cbr\u003e•Format A5 (14.81 x 21.01 cm).\u003cbr\u003e•Sand lamination \u003cbr\u003e•Sheet 80g\u003cbr\u003e•N° 156 Pages\u003c\/p\u003e\n\u003cp\u003eMade in Morocco\u003c\/p\u003e","brand":"ethnik","offers":[{"title":"Dotted Pages","offer_id":41235316441275,"sku":null,"price":23.0,"currency_code":"EUR","in_stock":true},{"title":"Plain Pages","offer_id":41235316474043,"sku":"","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8000\/9403\/files\/artisan_4b16dc3d-3499-4f43-87ef-ab729a0202b3-278704.jpg?v=1769720062"},{"product_id":"touareg-set","title":"Touareg Set","description":"\u003cp\u003eThis Touareg set pairs a notebook for your thoughts and a pouch for your essentials. Inspired by the desert, designed for those who value independence and movement.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBetter together. Our sets make a perfect ethnik pair. 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